As the nation’s first retail chain exclusive to flip flops and sandals, Flip Flop Shops is riding high on the soaring, cult-like popularity of flips flops and the “Free-Your-Toes” movement it is promoting from coast to coast. But for Flip Flop Shops CEO Darin Kraetsch and President Brian Curin, they have found another mission they are equally passionate about – helping to provide footwear for the millions of shoeless and footsore individuals worldwide.
To this effect, Flip Flops Shops has just announced a partnership with Soles4Souls, an international charity that has distributed more than 4 million donated pairs of new and gently used shoes to people in over 70 countries.
“Partnering with Soles4Souls was natural for us,” said Curin (size 10). “Soles4Souls reflects fundamental aspects of the Flip Flop Shops brand and culture. This decision was more than an act of corporate philanthropy; this was the alignment of two organizations that are passionate about helping those in need by providing footwear and the independence, confidence and support associated with a pair of shoes.”
Flip Flop Shops has launched a broad scale campaign to bring the partnership to fruition at existing and soon-to-open Flip Flop Shops locations throughout North America. With three shops in operation and 20 shops under development, Flip Flop Shops will promote it’s “Free Your Toes… Bring Your Soles” events by hosting shoe drives at each Grand Opening and will offer discounts to customers that donate to Soles4Souls. Flip Flop Shops anticipates collecting 10,000 pairs of shoes in 2009 for donation to Soles4Souls.
