Leading greeting card publisher and franchisor, Card Connection, has today announced that Martin Sweeney, its franchisee for the Wakefield and Stockport area, is following a trend set by several other franchisees and has purchased the additional Card Connection territory of Sheffield.
“Card Connection is very supportive as a franchisor and is continually looking at new ways to help franchisees grow their businesses,” explains Sweeney. “The company has shown that franchisees that have been able to take advantage of the economies of scale gained from running a larger operation have significantly improved their profit margins and as a result, I was keen to take up the challenge!
“To manage the increased size of the franchise business, I now employ two part-time card packers as well as merchandiser,” continues Sweeney, “and my partner Gill helps me with the paperwork. Long-term, I also expect to take on someone to help prospect for new retail clients.”