Denny’s Franchisee Association To Form Purchasing Co-Op, Marketing Advisory Council

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FOXBusiness:

The Denny’s Franchisee Association – DFA Board of Directors today announced it will form a purchasing co-op, as well as a national marketing advisory council, for the benefit of the Brand’s franchise restaurants which represent 80 percent of all Denny’s restaurants.

The DFA has engaged a consultant to assist in formation of the purchasing co-op, and accelerate achievement of the objective for the highest possible level of efficiency for integrated supply chain management.

“The purchasing co-op will properly leverage the buying power of the Denny’s Brand along with increasing our supply chain efficiencies by streamlining the purchasing process and enhancing the strategic procurement of products,” said DFA Board Chair W. Craig Barber. “Our food distribution partner will be an integral part of the co-op formation and we are confident their continued excellent service will contribute to the co-op’s success.”

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