Ice-Cream Sales Go Cold As Pockets Freeze

Calcutta Telegraph:

The heat is on but the cautious Calcutta consumer is reluctant to cool off with an ice cream.
newzealand

Ice-cream sales have slumped in the city over the past few months, forcing one brand to flee town and another to shut a few shops. There will be one serving less of ice-cream on the platter this downturn-hit summer with New Zealand Natural exiting. And there will be two less scoops of Mama Mia with no more kiosks at Hiland Park and INOX (City Centre).

“Our business was not doing well and so we had to close down,” said the franchisee of New Zealand Natural for Calcutta. “Demand was high last summer but sales dipped very badly during monsoon and winter.”

New Zealand Natural, headquartered in kiwi country, had arrived in March 2008 with a parlour on Wood Street and then opened one at Mani Square in June. Both have closed down.

“We were not earning enough to allow us to pay such high rentals. Our annual turnover was just not up to the mark,” admitted the franchisee. “Our target sales were between Rs 7,000 and Rs 8,000 daily. But that had dipped by 50 per cent.”

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