btob:
In just six years the Bizzone Business Expo has become the largest event for business in New Zealand.
The event has grown from an Auckland-only Small Business Expo to become New Zealand’s largest event for business in Auckland, Wellington and Christchurch as the Bizzone Business Expos – and the expos will be a global phenomenon. The Bizzone business support package, which includes the Bizzone Business Expo, the Excellence in Business Support Awards and the Bizzone Expo Magazine, is to be franchised in Australia and worldwide.
The total business support package has been key to Bizzone’s success, according to organiser Sarah Trotman, who has been involved right from the start.
She was lucky, she said, to set up the first Small Business Expo with Claire Foughy, who she describes as hugely influential in terms of the concept and execution of the event and also the smartest marketer she has ever worked with. “Claire taught me how to execute events well and how to leverage sponsorship,†Sarah Trotman said.
That first expo was a testing time for exhibitors, Sarah said, “as they put their toe in the water†and also for her. Although she had been involved in a number of other expos, and has been in business a number of years, with the Bizzone Business Expo she was committed to her goal of delivering a total business-support offering. Read more.
