The Greene Turtle Outlines Expansion

Chain Leader:

It’s the place that pops to mind more than any other when Maryland residents head out to watch their favorite sports teams, enjoy satisfying comfort food, or grab a few drinks with good friends. And now, families, fans and friends throughout the eastern United States will have more opportunities to visit their favorite casual restaurant and sports bar, thanks to plans announced today for The Greene Turtle Sports Bar and Grille to have 150 new locations open or under development from New England to Florida within the next five years.

Created as a beach-based backgammon bar in 1976 in Ocean City, Md., The Greene Turtle today has restaurants in Maryland, Delaware and Washington, D.C., including high-visibility sites in Baltimore’s BWI airport and Washington’s Verizon Center arena. The chain opened its twenty-second overall restaurant and tenth franchise location earlier this year in Aberdeen, Md., and is now seeking qualified franchise candidates to develop three to five locations each throughout the East. CEO J. Michael Sanford said The Greene Turtle made the strategic decision to limit its initial expansion effort to markets it could easily reach within a few hours’ commute from its corporate headquarters, based here.

“We have a solid offering in a category that can consistently draw in customers if you keep the concept fresh, the brand exposure strong and the guest experience positive and memorable. As we expand, we’re making sure we can properly support and supply each location, that each location is conveniently and strategically centered among large populations of our target demographic, and that there is a sufficient media presence within proximity of the site to let operators fully leverage our brand strength,” Sanford said.

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