Waitrose Signs Franchise Deal With Welcome Break

Food Business Review:

Waitrose, an upmarket grocery arm of British retailer John Lewis Partnership, has signed its first ever franchise deal with motorway services operator, Welcome Break.
waitrose

Waitrose will open two 2,500sqft food shops at Welcome Break motorway service areas. The first shop will open on May 1, 2009, at Oxford Services with the second opening at South Mimms on May 15, 2009. The two stores will offer over 850 product lines.

Mark Price, managing director of Waitrose, said: “This move into franchising and motorway service areas builds on our recent ventures into other new formats such as market town and convenience – all designed to provide flexibility around our growth ambitions and increase awareness of our brand.”

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