Planet Smoothie Embarks On Franchise Tour

Fast Casual:

On March 31 Planet Smoothie announced a new plan to generate franchise interest in the brand with what the chain is touting as Franchise U.
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The program will launch in Tallahassee, Fla., and will offer educational sessions geared toward potential franchisees. The sessions will cover the principles of successful franchising – from identifying cult brands to understanding regional vs. national brands to building a winning team – in an effort to ease potential franchisees’ concerns over the franchise market.

“Franchise U is really more about educating prospective franchisees about franchising, not just about Planet Smoothie,” said Tanya Mareno, Planet Smoothie’s vice president of franchise sales and development. “Our goal is to build a very solid foundation internally and right now, looking at the industry and the market, candidates tend to be a bit more scared.”

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