Kenny Rogers Franchise Holder Looking For Strong Partners

Malaysia Star:

Roasters Asia Pacific, the international operator of casual dining restaurant chain Kenny Rogers Roasters, plans to expand its footprint in Asia in the next two years through its franchising business model.
roasters

Executive director Datuk Francis Lee says the company, a wholly-owned subsidiary of Berjaya Corp Bhd, is looking at southern China, Hong Kong, Macau, India, Mongolia and the Middle East where it is currently talking to local parties.

“It takes time to choose the right partners as we want strong partners that can be committed and help us grow the brand,” he tells StarBizWeek in an interview.

He says the company expects to close half of the deals in two years and sign the development agreement.

Kenny Rogers has expanded its business into countries like Singapore, China, Dubai, Australia, the US and the Philippines. It has over 230 outlets globally, which is mostly run on the franchising model.

Roasters Asia Pacific bought over the master franchise for Kenny Rogers from the US-based Nathan’s Famous Inc in April last year.

Berjaya Roasters (M) Sdn Bhd (BRoasters) is the franchise holder of Kenny Rogers in Malaysia, where it operates 60 restaurants.

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