GolfTEC New Product Launch – Driving Performance Session

Despite the economy, the golf drive is very much alive — and is a focus for player investment: New DRIVING PERFORMANCE SESSION meets market needs by identifying player yardage potential, making immediate progress

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Via: Peter Reese

For U.S. golfers, the importance of off-the-tee performance hasn’t diminished, based on new research from GolfTEC Enterprises LLC. While 59% of their 170,000 clients and 41% of the general golfing population rated driving as one of their top two strengths, the desire to refine this core skill rated even higher. When asked to put a monetary value on specific game improvements, survey respondents pointed to driving’s top of mind – and wallet – presence.

According to Mike Clinton, cofounder and COO of GolfTEC’s 145-location golf instruction business, “The emotion attached to the very-public act of teeing off turns an important shot into a critical one, if only for the psychological edge or deficit it creates.” Tour players know that a strong drive creates scoring opportunities, and amateurs gain confidence from hitting this challenging shot well.

Clinton states, “Extensive field work told us most players didn’t know precisely where to focus their efforts in a golf marketplace overfull with tips, clubs, and fitness options. GolfTEC’s heritage of providing fact-based golf instruction took over from there; The DRIVING PERFORMANCE SESSION was created to let players see, for the first time, the truth attached to their driving by including all critical performance factors in the mix.”

Based on GTE’s independent research, the desire for longer, straighter drives is very much alive in 2009 as players strive to hit more greens in regulation. Players who’ve already completed the 75-minute session, slated for national rollout early in the 2009 golf season, came in for GolfTEC’s proprietary, three-dimensional assessment of their drive utilizing advanced launch monitor technology.

Technique, Equipment, and golf-relevant Conditioning are measured, and then the player’s Driving Potential is calculated. In addition, the steps needed to reach each player’s distance and accuracy potential are documented and discussed with the PGA or LPGA Professional conducting the session. Says Clinton, “We’ve seen hard-core, club champions smiling like schoolchildren when they discover exactly what’s holding them back on their drive – the same with aspiring players who previously kept hitting short.”

The commitment and attitude of GolfTEC’s Certified Personal Coaches may have something to do with these consistent results; 97% of Session clients gave them top ratings. Available at GolfTEC Improvement Centers nationwide, the DRIVING PERFORMANCE SESSION costs about $200, well below the value players assign to better tee-box results. A visit to HitBiggerDrives.com provides full details, including a look at the detailed report attached to the DRIVING PERFORMANCE SESSION.

What’s more, clients are given a personal website containing their Session results, video clips, drills and Coach-provided commentary at no additional cost. Recommendations on improving Technique, Equipment and Conditioning performance are included as well, and reflect the distance and control advantages of new, more-forgiving club technology.

As part of the Company’s commitment to the golf industry, GolfTEC has launched National Driving Week, scheduled for June 8-15, 2008. Full details will be available online soon, featuring sponsorship by some of the leading names in golf equipment including lead contributor TaylorMade.

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