KFC Goes On Offensive In Southern California Grilled Chicken Wars

Chain Leader:

If you can successfully please grilled chicken fans here, you can please them anywhere.

That’s the battle cry of KFC in Southern California as it launches its Kentucky Grilled Chicken menu in the nation’s chicken restaurant capital with no-holds-barred advertising, promotions and special events that are causing competitors to take notice.

In addition to new print, broadcast and social media programs breaking today across the region, the world’s most popular chicken restaurant chain has announced an April 27 “UNFry Day” at all participating KFC locations to allow customers to sample a piece of new Kentucky Grilled Chicken for free. (Free piece of Kentucky Grilled Chicken offer is valid at participating KFC(r) restaurants April 27th only. Limit one free piece per person. Free-piece selection is at manager’s choice and may vary by location. See www.kfc.com for details.)

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