Floor Coverings Offers Help For Franchisees

WSJ.com:

You don’t have to tell Dave Hogan that people have cut back on remodeling.
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Prospective clients debate for months whether to buy new floors from his store here, he says, and increasingly they decide against it.

The drop in his business reflects the experience of many Floor Coverings International Ltd. franchisees, and of tough times in the flooring industry in general, where revenue fell about 20% in 2008.

But rather than hunker down and seek just to outlast the recession, Floor Coverings International, the Smyrna, Ga., franchising company behind Mr. Hogan’s store, is using an aggressive marketing strategy to help its franchisees go after new customers. After adopting the strategy early last year, the company beat the industry trend and posted a 4% increase in sales for 2008.

Building Networksread on.

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