Plans To Take Le Ann Maxima Overseas

Business Times:

He searched high and low in the worldwide web for experienced consultants based in the US and Europe who can help his company build a franchise system for a chain of women’s fashion wear.

“I bought a lot of books on franchise. I read Franchise for Dummies and searched the Internet for franchise success stories,” said Francis Lim, one of the founders of ready-to-wear women’s clothing brand, Le Ann Maxima.

For one year, Lim, who is E-Maxim Fashion (M) Sdn Bhd chief executive officer (CEO), was in the hunt for the right franchise consultant. It never occurred to him that what he was looking for was closer to home.

“One day, I came across an article in NST (New Straits Times) about Francorp Malaysia,” he said. More.

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