This St. Patrick’s Day, Tru-Foods LLC executive Gary Occhiogrosso got an object lesson in why his company’s acquisition of Ritter’s Frozen Custard either could be a great opportunity or a royal pain—or both.
He visited the chain’s ill-starred 10450 Allisonville Road location on a blustery March day. The shop, which sits in the middle of an empty field and offers only picnic table seating, closed in 2008 when its previous owner threw in the towel. Now it was being readied to reopen under new management.
Apparently the store’s potential customers just couldn’t wait.
“It was obvious that they weren’t open, yet people were pulling into the parking lot,” said Occhiogrosso, TruFoods’ chief development officer. “I hadn’t tasted the product at that point, but when I tasted it I knew immediately why everyone was passionate about it and addicted to the stuff.”
Ritter’s Buyer Retools Chain
May 1, 2009 by Cris | 0 Comments