Overseas markets such as the United States and Europe offer ‘great potential’ for Singapore food business, according to Lewis Cheng, general manager of Prima Food.
‘As Asian food is growing rapidly in terms of popularity and acceptance level, there are pockets of opportunities for Singapore cuisine to be introduced in a big way in these markets,’ he says.
Prima Food, which offers ‘premium quality, authentic Singapore favourites in ready-to-cook pastes and pre-mixes’ under the Prima Taste brand, has expanded beyond Singapore with its restaurants, retail food products and food service solutions.
The Singapore-based company now has a presence in 25 countries, including the United Kingdom, Germany, the Netherlands, Sweden, Denmark, Finland, Romania and the US.
‘The restaurants are being established overseas through franchising,’ Mr Cheng says. ‘The retail and food service packs are exported via appointed distributors or restaurant franchisees.’
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