Rita’s Water Ice Franchise Company LLC, the nation’s largest and fastest-growing Italian ice chain, announced the success of a unique product naming promotion for a new series of Italian Ice treats. The creative campaign,”Rita’s TBD,”succeeded in boosting customer satisfaction and support of Rita’s products and initiatives by engaging its customers in meaningful dialogues and applying their feedback directly to the business.
Launched in August, the new product was made available throughout the Lehigh Valley, PA area, where, after tasting, patrons were encouraged to go online and help shape the destiny of the line of treats. The campaign’s online components, combined with offline promotions at Rita’s franchises, were designed to build awareness for the new product and increase traffic to stores and the Web site. The promotion showed great promise very early on with sales of the new product accounting for ten percent of overall sales at some locations. More.
