PR Newswire:
Diedrich Coffee, Inc. has completed its planned transition to a premier roaster and wholesaler of its Diedrich Coffee, Gloria Jean’s Coffee and Coffee People brands.
In the fall of 2007, the company announced its intention to divest its retail and distribution operations in order to focus exclusively on roasting and wholesale sales. During 2008, the company exited from all company-owned retail operations, including Diedrich Coffee coffeehouses and Coffee People coffeehouses, selling the sites to a major chain of coffee houses. In March 2009, the company announced the sale of its domestic Gloria Jean’s retail franchise company, retaining the rights to Gloria Jean’s branded K-Cups(R) for the Keurig Single-Cup Brewing System.
As a final step in the transition, Diedrich Coffee has appointed major beverage specialist, Quick Dispense, Inc., as a Master Distributor in foodservice. Quick Dispense offers total market support (sales, service, equipment and product distribution) in Arizona, California, Colorado, Idaho, Nevada, Utah and Wyoming. In addition to servicing the more than 300 existing Diedrich Coffee foodservice accounts in Southern California, the distribution agreement offers Diedrich Coffee access to more than 7,000 QDI accounts across these seven western states. Read more.
