Pepsi the brand that stands for youthfulness, a ‘Can Do’ attitude and ‘Dare for More’ spirit ropes in India’s boxing fame, bronze medalist and one of India’s hottest youth icon-Vijender Singh as it new brand ambassador. Vijender is one of the first sportsmen beyond the realm of cricket who has joined Pepsi’s ambassadorial team.
Vijender is also heading for the Grand Prix Ussti Nad Labem, an International Boxing Tournament being held in Czech Republic this month, which is his first big event after the Olympics.
Sandeep Singh Arora, Executive Vice President – Marketing Colas, PepsiCo India said, “Brand ambassadors of Pepsi are not only the face of the brand but also extension of the brand’s youthful and irreverent imagery and exemplify the same dynamism as attached with the brand. With the ‘Youngistaan’ campaign, Pepsi celebrates ‘Youthdom’- their never failing attitude and their desire to take on challenges and the power to turn things around.â€
“Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief, as he is self-made backed by a ‘Can Do’ spirit and is an inspiration for this young confident generation to follow their dreams. We are very proud to associate with Vijender and look forward to a long and exciting relationship and wish him all the best for his upcoming tournamentâ€, he further added.
