Rarely does the opportunity present itself to own a piece of an American classic, but that’s the “scoop” with Häagen-Dazs. The U.S. franchisor of the internationally recognized brand has announced that it is seeking to significantly expand the presence of its Häagen-Dazs Shops in the United States with aggressive growth intended for select markets. Company plans include increasing the number of Häagen-Dazs Shops by ten percent annually.
“We are thrilled to offer our rich heritage to more franchise investors, and subsequently a larger customer base as we expand into new markets,” said Dan Ogiba, director of franchise development for the Minneapolis-based Häagen-Dazs Shops.
“Consumer awareness of our brand is exceptionally high. So we are a great match for investors with a passion for the ultimate in super-premium ice cream, sorbets and other finely-crafted frozen desserts.”
With more than 250 U.S. locations currently in operation, Häagen-Dazs is positioned for unprecedented growth. The company is focusing its U.S. franchising efforts in underdeveloped markets for the brand, including areas throughout Northern California, Georgia, Maryland, Virginia and Hawaii. In addition, the company is growing in markets where its footprint has been established, but where more growth potential exists. The brand has substantial room for growth in Southern California, Florida and metropolitan New York, all regions where Häagen-Dazs has been doing business already for many years.
