OBC Chicken Set To Spread Its Wings In Eastern Cape

Business Day:

Franchise group OBC Chicken aims to open another six or seven outlets this year, but these stores will be carefully placed.

On Friday, marketing and franchise manager Mike Pinnoy said the company, which has 65 stores, aimed to expand into the Eastern Cape and improve its footprint in KwaZulu-Natal.

OBC also wants to open stores in Vereeniging, Vryheid, Newcastle, Pietermaritzburg, Soweto and Empangeni.

There are OBC stores in Gauteng, the North West, Limpopo, the Free State, Mpumalanga, KwaZulu-Natal and the Northern Cape.

Pinnoy said its store in Musina, opened in March, was a good example of OBC serving the migrant worker market.

“Migrant families going home to their homelands stock up on OBC Chicken supplies and fuel a demand in those areas for an OBC store to be set up”.

The store in Musina caters to the local market and is helping feed Zimbabweans who stream across the border to stock up on the basics.

Pinnoy said the company put substantial effort into choosing sites that would earn its franchise partners a decent income and would be sustainable.