Women’s weight loss and fitness centre franchise Healthy Inspirations installed a customer relationship manager system to support its franchisees and has seen marked improvements in conversion rates as a result.
Healthy Inspirations managing director Jamie Hayes said “It’s helped us increase our conversion rate across all centres in excess of 15 percent and secondary revenue per member per week has gone up $2. When you have 8,000 plus members that’s significant,” he said.
The Salesforce.com online CRM system which is based on the internet, rather than a computer or server, allows staff at centres to go online once a week to enter 10 key numbers and get key sales ratios calculated.
This ‘cloud’ system gives greater access, reliability and lower costs, Hayes said. It was installed at Healthy Inspirations last September.
