Franchising Jumps On The Twitter Bandwagon

AllBusiness:

Ashton Kutcher has a million followers on Twitter.
twitter

twitterChurch’s Chicken is probably glad it doesn’t have that many, since it’s promising to give away $1 for every person who joins its Twitter feed over the next 30 days.

Realistically, the company is hoping to attract at least 10,000 followers, which translates to $10,000 in cash prizes. The company plans to send representatives to at least 10 restaurants across the country and randomly award $1,000 each to unsuspecting customers. Church’s also rewarded one customer with an Xbox 360 for becoming its 1,000th follower on Twitter. Cash and video games? We’d take that over a free chicken sandwich any day.


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