Effective and respected independent franchisee associations that are recognized participants in a collaborative franchise culture are deserving of significant marketplace recognition. The AAFD‘s own purpose is fundamentally to support and empower strong effective franchisee associations.
The AAFD supports scores of franchisee associations, most of which organized as chapters of the AAFD. Forming and supporting owners associations is our predominant job. Unfortunately, some associations and chapters we support involve questionable and often failing business models. The members of these franchisee associations are intent in engaging their franchisors to fix or repair faulty business models–and the AAFD Seal is used as a significant inducement to attract the franchisor to the dialogue.
The AAFD Fair Franchising Seal is an important recognition of franchise systems that recognize and respect independent owners associations. The Seal, as well as AAFD Accredited Contracts, are focused on fair contracts. We don’t market these recognitions as the best businesses or even the best franchising companies. Indeed the Fair Franchising Seal is really designed to improve the agreements of existing owners.
AAFD Accredited Contract recipients must offer a franchise agreement that substantially conforms to the AAFD Fair Franchising Standards, including a commitment to recognize and support in independent franchisee association — a fact my friend Mr. Webster either discounts or fails to acknowledge. Full article.
