Profits at Printing.com may be down, but bosses of the Trafford-based company believe a more bullish approach to marketing will bring in new business.
Chief executive Tony Rafferty says the future lies in targeting larger corporates for their smaller jobs.
He said: “We are not looking to replace existing print agencies, but sometimes it is useful to go direct for urgent, low-volume and low-order value jobs.
“We want to raise our profile to larger businesses. With the economic climate as it is, everyone is having to work differently.”
Printing.com Remains Bullish
June 2, 2009 by Cris | 0 Comments