The brand is known for causing snaking queues and retail wars in the United States and South Korea.
Now, Korean frozen yogurt Red Mango can be found on Singapore shores in the form of a 100 sq ft stall outside Carrefour supermarket in Suntec City. It opened last May.Behind the venture is Mr Chua Wei Yang, 40, and his team, comprising his wife and another couple. They decided to take on the franchise in September 2007. Mr Chua had been introduced to the brand by an ex-colleague who was working with Red Mango. ‘We were won over when we tried it, and we wanted more people in Singapore to know about it,’ said Mr Chua, who also runs an IT consultancy.
‘But if we started a business from scratch, there is a higher risk and it takes time to build up a brand name and a customer base.’ When the stall opened, Yami Yogurt was the incumbent frozen yogurt brand while other new operators were springing up, he said.
Read full story.