Jean Birch Named President Of IHOP Restaurants

Chain Leader:

DineEquity, Inc., the parent company of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, today announced the appointment of Jean M. Birch as president of IHOP Restaurants effective June 22, 2009. As president, Birch will lead the overall strategic direction for all functional areas of IHOP’s predominantly franchised business and will be primarily responsible for providing leadership for the business and execution of its key growth strategies around brand building, operational excellence and franchise restaurant development.
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Julia A. Stewart, DineEquity’s chairman and chief executive officer, said, “With more than 25 years in the restaurant industry and a proven track record at a variety of leading franchising companies, Jean brings a wealth of knowledge and a valued perspective as we focus on extending IHOP’s leadership position in family dining. Jean’s depth of marketing, operations and franchise expertise will be a vital asset to the brand and we are pleased to welcome her to the IHOP team.”

“IHOP is a leading franchise company as well as an outstanding brand, and I am excited to join the team. I look forward to working closely with our franchisees and employees to build upon the brand’s success and create an insurmountable lead in the family dining category,” Jean Birch commented.

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