Starbucks Corp, which has tried for years to jump-start a much-criticized food division, plans to revamp its menu at the end of this month to lure health- and cost-conscious consumers.
On June 30, the world’s top coffee chain will begin selling baked goods without high-fructose corn syrup or artificial flavors and dyes, and will introduce salads and other items.
“Food has been the Achilles’ heel of the company… That statement will be long buried after we launch this program,” Michelle Gass, Starbucks’ executive vice president of marketing, told Reuters on Tuesday.
The new campaign — which will be promoted with the tag “Real Food. Simply Delicious” — follows last year’s health and wellness push that added food like oatmeal, smoothies and a protein plate to Starbucks’ repertoire.
