Fast-Growing Five Guys Burger Chain Sticks To Basic, Fresh Food

USA Today:

In 2002, Jerry Murrell was a small-business owner looking for experts to help expand his burger joints.

Seven years later, the leader of the free world is comparing Murrell’s burgers with the pyramids of Egypt.

Five Guys was good,” President Obama said on his recent trip to Giza, Egypt. “This is better.”

It’s been a dizzying few weeks of national publicity for Murrell, founder and CEO of one of the fastest-growing restaurant chains in the country: Five Guys Burgers and Fries of Lorton, Va.

In April, first lady Michelle Obama dropped by a Five Guys location in the Dupont Circle neighborhood of Washington, D.C., with her staff for lunch, followed soon by another visit. In late May, while taping an NBC news special, President Obama urged anchorman Brian Williams to join him on a Washington burger run. They went to a Five Guys, where the president ordered a cheeseburger with lettuce, tomato, jalapeño peppers and mustard. The footage was shown nationally on NBC. “I get tears in my eyes thinking about it, that they made such a big deal about Five Guys,” Murrell, 65, says of the Obamas.

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Photo: Brendan Smialowski.

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