Key West Inns, a limited-service hotel chain, announces dramatically higher reservation revenues for 2009. Key West Inns, Inc. reports an increase in total reservations, room nights, and reservation revenues. One of the reasons for this is the brands push towards aggressive internet marketing.
Comparing May 2009 against May 2008, the Key West Inn chain saw a 32% increase in reservations. Additionally, reservation room nights increased by 27% while chain revenue increased by 17%. Key West Inn President Neal Jackson sees several reasons for the upswing. “Over the last year, we gave heavy focus on internet marketing. Our Brand Manager, Rick Patel worked closely with many Key West Inns to monitor and enhance each hotel’s internet presence.†Key West Inn hotels now have custom “YouTube†videos, and enhanced listings on such sites as Google Local, Travel Planner, and Trip Advisor. Mr. Jackson realizes that most hotel owners or managers don’t have the time or the understanding for internet marketing. In those cases, Mr. Jackson adds, “We will gladly do that for them.â€
