Midas, Inc., which franchises and operates more than 1,650 Midas automotive service centers in North America, is launching a comprehensive effort aimed at service customers, dealers and employees of automotive dealerships that are closing.
The outreach to those affected by auto dealership closings begins with a full-page advertisement in USA Today on Monday, June 15, using Midas’ current marketing theme of “We’re on this road together.†The ad encourages displaced auto dealership customers to consider Midas as a viable alternative to closing dealerships for vehicle maintenance and repair and for auto dealers and their employees to consider becoming a Midas franchisee or service employee.
“Nearly 2,000 Chrysler and General Motors dealerships are scheduled to close in the next 18 months, creating uncertainty for their owners, employees and customers,†said Alan D. Feldman, Midas’ chairman and chief executive officer. “With our expertise and breadth of services, Midas can provide a reliable option for auto dealer service customers who are uncertain about where to turn for their ongoing maintenance and repair needs.â€
Feldman said that Midas is developing various consumer programs, such as direct mail offers to customers of closing dealerships, focusing on Midas’ more than 50 years’ experience in providing the maintenance and repair services their vehicles require to continue operating safely and reliably.