Payless ShoeSource, the largest specialty family footwear retailer in the western hemisphere, and its franchisee partner, M.H. Alshaya Co., the leading retailer in the region, announced the grand opening of the first Payless ShoeSource store in the United Arab Emirates (UAE), with a 227-square-meter store located in Bawadi Mall, Al Ain.
“We are excited to continue our Payless store expansion in the Middle East with this first store in the UAE and our fourth in the region. The franchise model is working well for us, and we are very pleased to have such a tremendous franchisee in Alshaya,” said Matt Rubel, Chairman, Chief Executive Officer and President of Collective Brands, Inc., which owns Payless ShoeSource. “We are thrilled to bring shoppers in the Middle East all that Payless has to offer — great style, quality and brand names, all at a great price.”
Through the franchise arrangement, Payless provides Alshaya with retail operations and merchandising expertise. Alshaya provides retail location strategy, construction, logistics, and store staffing. Alshaya will utilize Payless’ newest store format, referred to as the “Hot Zone,” and purchases Payless product directly from Payless’ seasonal assortment. Read more.
