Punk Rock Creamery Takes Stand

Boston Globe:

The Herrell’s in Allston Village has always been a little different from other franchises in the ice cream chain.
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Other stores have a blue-and-white color scheme. In Allston, the walls are lemon-yellow and hung with local art. Other locations play light pop; this one blasts punk rock.

The official Herrell’s logo: two teddy bears sharing a sundae. The Allston Herrell’s logo, now defunct: an ice cream cone shaped like a skull.

“It’s always been a maverick,’’ said Marc Cooper, who opened the Allston location in 1984.

This year, Herrell’s Development Corp. decided they wanted to bring greater uniformity to their franchises, as part of the company’s effort to expand regionally.

Read full story.

Photo: David L. Ryan / Globe Staff.

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