Though the public has grown accustomed to gloom and doom business news, Cousins Subs is providing a much-needed bright spot: The Menomonee Falls, Wis.-based sandwich chain has posted impressive growth numbers in the first half of 2009 and will continue this momentum through the second half of the year with additional store openings and a newly-launched franchise fee reduction program.
Cousins has opened seven new restaurants since January and expects to open eight more franchisee-owned restaurants by the end of the year. According to Mark Cairns, Cousins’ director of franchise sales, the majority of these new restaurants will be in Cousins’ home state of Wisconsin but several will be in the Twin Cities area of Minnesota. The company is also targeting western Wisconsin, central Arizona, eastern Minnesota and northern Illinois for growth in the coming months.
“As Cousins continues to expand, our commitment to working with qualified franchisees does as well,” said Cairns. “Whether this will be their first business or their fourteenth, what’s most important to us is that each franchisee is extremely involved in the daily operation of their restaurant and is an active member of their community.” Read on…