WhoWon.com:
Snap-on, the premier-tool company in the world, will become a sponsor of the National Hot Rod Association (NHRA), the premier drag racing series in the United States.
“Our customers have really enjoyed and benefitted from the great relationship we have with our Snap-on NHRA drivers so it is just natural that we get more involved with this tremendous racing series,†said Alicia Smales, vice president of marketing for Snap-on Tools.
“Our products perform in some of the most extreme conditions when used by NHRA pit crews and drivers. It continues to be a great learning experience for us that helps us design and manufacture the most productive, efficient and innovative tools.â€
Snap-on will be on-site at selected NHRA race venues, providing an opportunity to see firsthand the latest Snap-on innovations and providing fans an opportunity to purchase the newest and most exciting products Snap-on has to offer. Snap-on will also have an at-track marketing presence at select venues. In addition, the Snap-on Tools NO COMPROMISE TOURâ„¢ will be making stops at select NHRA events.
