Submarina(r) California Subs, the “Best Subs Under the Sun(r)”, today announced a significant investment in the company by Kerensa Investment Fund 1, LLC. The new alliance enables the 32-year old sub chain to pursue a larger market share within the growing sandwich sector.
Submarina California Subs specializes in fresh ingredients for their sub sandwiches, melts, wraps and salads. Produce is sliced daily at each location, high-quality meats and cheeses are sliced-to-order and every sandwich comes on fresh-baked bread. With the size of the sandwich sector continuing to rise within the quick service industry- the number of sandwich shops are second only to hamburger restaurants and represent 8% of the total Quick Service industry*- Submarina is well poised to continue the dramatic growth established by the sub chain in recent years.
“In the current economic environment, we are proud of our record growth in the past two years,” said Jeff Warfield, Chief Executive Officer of Submarina. “We opened 18 new restaurants in 2008, and plan to open 20 more in 2009. The recent partnership with Kerensa enables us to build on this growth, financing the additional marketing and internal infrastructure necessary to increase Submarina’s market penetration and brand awareness.”