The local franchising industry expects to grow by 5-10 percent this year, with many franchise brands poised to expand both here and abroad.
Robert Trota, president of the Philippine Franchise Association, said the organization’s members were still registering growth amid the economic downturn.
“The franchise business has a 90-percent success rate, and all our members say they still have growth. The business is thriving, expanding,†he said.
Trota revealed that Japanese fast-food chain Tokyo Tokyo was set to open a branch in the United States in the next three months, while local flavored French fries pioneer Potato Corner would soon be setting up shop in California.
“There’s no slowdown in overseas expansions,†he said.
Of all overseas markets, he said the United States was the easiest for local brands to break into because of language and culture factors. More.