indiaretailing.com:
Wadhawan Hospitality, the food and beverages arm of Wadhawan Enterprises, has entered into a tie-up with US-based Focus Brands to open Cinnabon bakeries in India.
The company has acquired the master franchisee rights to open both owned and sub-franchised Cinnabon Bakeries. “We will be opening about 150 ‘Cinnabon India’ bakeries pan-India with an estimated investment of Rs 150 crore spread overt the next few years,†Roger Narula, CEO, Wadhawan Hospitality, told Business Line.
The investments will be funded through internal accruals. Cinnabon will retail a range of baked goods, sandwiched and also beverages. The first bakery will be opened later this month in Delhi.
The company is mulling to open various formats of Cinnabon in airports, college cafes and high street locations.
“Cinnabon outlets can be set up in various formats including kiosks. The area can be anywhere from 100 square feet to 1,500 square feet,†he said, adding that it is also working towards customising the palate according to Indian taste-buds.