Manila Bulletin:
The country’s most well-loved brands were honored recently as the Philippine franchising sector feted the best of Philippine franchising at the recently-held 10th Franchise Excellence Awards (FEA) Night at the Crowne Plaza Galleria Manila. Presented by the Philippine Franchise Association (PFA) in cooperation with the Department of Trade and Industry (DTI), the Philippine Chamber of Commerce and Industry (PCCI) and the Philippine Retailers Association (PRA), FEA is the premier and the only award of distinction in the Philippine franchising which seeks to encourage the sector’s development through the culture of excellence.
Heading the awarding ceremonies was IPO-Philippines Director General Atty. Adrian Cristobal (2nd row, 5th from left) together with PFA officers Samie Lim (2nd row, 6th from left) Chairman Emeritus; Bing Limjoco (2nd row, 3rd from right) Chairman; Robert Trota (2nd row, 7th from left) President and, Manuel Siggaoat (1st row, rightmost), Vice Chairman. Also among the award presenters were Atty. Miguel Varela, PCCI Honorary Chairman (3rd row, 2nd from left), Australian franchising guru Greg Nathan (3rd row, 4th from right) and American franchising expert Cheryl Babcock, (3rd row, 3rd from right). Topping the winners’ list was Jollibee, represented by Ernesto Tanmantiong, President (2nd row, 4th from left), for winning the Global Filipino Franchise (Food Category). Also awarded Global Filipino Franchise (Retail Category) was Bench, which was represented by Jude Ong, Bench General Manager (2nd row, leftmost).