Straw Hat Named The 5th Fastest Growing Restaurant Chain By Technomic Inc. And Restaurant Business News

24-7PressRelease.com:

Despite the current recession, Straw Hat Restaurants was named the 5th top fastest-growing restaurant company on a team of rising-star chains with sales between $25 million and $50 million, according to Technomic Inc., the most recognized and experienced food industry consulting and research firm. The “Technomic Top 500 Chain Restaurant Report” is the most comprehensive ranking, analysis and overview of the U.S. chain restaurant industry.

Celebrating its 50th anniversary this month, Straw Hat has long held to its original family-friendly, community-focused, California pizza concept. It’s a strategy that’s served the company well, especially during the recession, says president Jonathan Fornaci, who was brought on in 2006 to kick-start growth. The 61-unit San Ramon-based chain grew its sales to $40 million (up 50.9 percent) last year, and added 20 units. Fornaci is taking Straw Hat outside of its West Coast territory to expand nationally and internationally. Within two years, it should reach 150 restaurants.

“This survey confirms what we’ve always believed: among restaurant chains, Straw Hat offers consumers the best overall pizza experience,” said Fornaci. “We have been able to preserve what is important to the American family – being together and sharing a meal. We’re focusing on this simple, key ingredient of the American family.” Read more.

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