Chevron Expanding Franchising

CSP Daily News:

It has been more than two years since Chevron began franchising its ExtraMile concept. And the “very successful” results have led to the company’s hopes of adding 100 more franchised sites this year, with 77 already being under contract, according to Al Norris, manager of franchise development. Of the 77 sites under contract, there is a mix predominantly of existing Chevron foodmarts that are now going to become ExtraMile stores, but it also includes competitive rebrands and new-to-industry ground-up sites.

Norris described Chevron’s ExtraMile efforts to CSP Daily News: “We wanted to create a strong backcourt brand and offering to link with Chevron, to help build fuel volume and also help our franchisees be less reliant on fuel margins for profitability and to build customer loyalty,” he said. “And of course, we feel one of the best ways to build customer loyalty is through a franchise business system where customers can receive the same products and customer service location to location.”

He explained why he believes that ExtraMile, which launched Jan. 1, 2007, has been successful at a time when most other major oil companies have pulled out of retail. Read more.

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