mydigitalfc.com:
Global Franchise Architects (GFA), a Switzerland-based builder, operator and franchiser of Pizza Corner and Coffee World among other specialty food retail brands, is regaining its focus on the India market.
The company had entered India in 1996 with the Pizza Corner format. On the anvil are plans to launch a new specialty food retail brand from its global portfolio, establish a pan-India presence, launch combination retail outlets and raise funds for supporting its expansion in the long term.
Joseph Cherian, chief executive officer of GFA India said, “We didn’t focus much on India because we were busy expanding in Vietnam, Indonesia, Oman and other Asian countries. We didn’t expand in the past two years, but now we want to achieve a pan-India presence for all our existing formats.â€
At present, GFA it operates 44 Pizza Corner, six Coffee World, eight Donut Baker and four The Cream & Fudge Factory outlets. All these outlets are in the South, except for Pizza Corner, which has three outlets in Delhi.
In the wake of the slowdown, GFA has shut down nine outlets of Pizza Corner and Coffee World in the past one year.
However, the company is now scouting for master franchisee partners to expand in other parts of the country. For the eastern region, the company has appointed Gama Hospitality as a master franchisee. GFA is debuting in Kolkata in September, where it plans to open 35 outlets across all formats by March 2010.