The largest franchisee of Hardee’s restaurants is blasting the burger chain’s newest advertising campaign and says it will not place the spots in any of the markets in which it operates eateries.
In the letter responding to complaints from the Parents Television Council, Ben Mayo Boddie, chairman of the board of Rocky Mount, N.C.-based Boddie-Noell Enterprises, states: “Thank you for your recent letter complaining about the biscuit hole advertising. I agree with you 100 percent. Why in heavens name does Hardee’s Food Systems and Mendelsohn Zien Advertising want to put Hardee’s in a category that diminishes not only the product but the brand itself?â€