CKE Restaurants Now Fueled By Monster Energy

Franchising.com:

Young, hungry guys have yet another reason to head to Carl’s Jr.® and Hardee’s® – both brands will sell Monster Energy® drinks.

CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s, has partnered with Monster Beverage Company, a division of Hansen Natural Corporation, to offer the uber-popular Monster Energy drinks in more than 3,000 restaurants throughout the nation.

The agreement between CKE and Monster marks a quick-serve milestone – Carl’s Jr. and Hardee’s become the first major quick-serve restaurant to offer Monster as a permanent menu item.

“Talk about a perfect pairing,” said CKE Restaurants’ CEO, Andrew Puzder. “Carl’s Jr., Hardee’s and Monster are made for each other. You can’t walk down the street without seeing a young guy holding a can of Monster. Now guests can start their morning with one of our delicious breakfasts and cap it off with a can of Monster to get a head start on the day, or they can have one after their burger to keep them going. They can even grab one on the go in the drive-thru.”

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