QSR Web:
Krispy Kreme Doughnut Corp. has opened its first Neighborhood Shop and Kremery in Knightdale, N.C. The store is one of the company’s retail concept shops, developed by the chain to open in smaller locations that typically rely on a nearby factory store to supply product.
The 1,750-square-foot Knightdale store, located in the Shoppes at Midway Plantation, will feature Krispy Kreme’s doughnut varieties, signature coffees and espresso drinks, Krispy Kreme Chillers and iced beverages. The new Knightdale location also will offer Krispy Kreme’s new Kool Kreme soft serve menu, a line the company has been testing in limited markets.
Available in Very Vanilla and Deep Chocolate, Kool Kreme soft serve is offered in traditional cones, shakes and sundaes, all paired with a toppings bar. Specialties include the company’s signature doughnut sundaes, which come in chocolate cake, strawberry cake and Original Glazed. The Artic Avalanche combines Kool Kreme with a candy mix-in.
