Restaurant industry research firm Mintel has released new findings about two of the hottest food and drink markets: ice cream and coffeehouses.
Flavor wars: Men and women want different things from (ice cream) relationships
Mintel found that seven in 10 men prefer plain ice cream flavors, like chocolate or vanilla, while 74 percent of women seek out those containing chocolate or candy bits. Still, each gender seems to enjoy the other’s taste preferences: 66 percent of women say they also look for plain ice cream, and 63 percent of men go for jazzed-up flavors too.
Fruit flavors don’t bode well for either male or female ice cream eaters. Less than one in three respondents told Mintel they look for fruit-flavored ice cream. Continue reading…