Terra Sana continues to expand the successful franchise arm of the business, with the latest plans seeing them target the franchise market in Málaga and Madrid. The restaurant and catering company in Marbella (negocio de catering en Marbella) has opened a series of new franchises along the Costa del Sol, and organic growth has them setting their sights on Terra Sana franchises throughout other areas of Spain.
This year’s economic environment has seen thousands of businesses suffer, but Terra Sana saw this climate as one of opportunity, not one of limitation. Using the strong foundation of a successful existing business model that has created a string of popular restaurants on the coast and a leading catering service in Marbella (catering servicios en Marbella), Terra Sana initiated a new strategic direction for the company; one that used the economic climate as a positive springboard for an exciting new proposition: franchises for the crisis (franquicias para superar la crisis).
Franchises have been proven as one of the few business strategies to be recession-hardy, if not recession-proof. This is down to creating new businesses based on tested previous business models and established brands that enjoy an existing and loyal customer base. Terra Sana is a perfect example of an ideal franchising opportunity following a decade of running a locally iconic brand and a hugely successful business. Franchises with low investment such as Terra Sana franchises (la franquicias de Terra Sana) also inherently carry lower risk due to the far lower levels of capital investment needed than those needed to set up a new restaurant business from scratch.