Supercircuits To OEM For Monitorclosely Franchisees

Security Systems News:

Upon purchasing the company in March, Home Service Franchising’s first goal for IP surveillance franchisor MonitorClosely.com was to establish new partnerships and “do some of that heavy lifting foundation stuff that had fallen by the wayside,” said MonitorClosely.com president Steve Kloppenberg. With a full Web redesign and new marketing materials out of the way, the newest step is a manufacturing and support partnership with distributor Supercircuits, who will be OEMing a line of cameras and DVRs for MonitorClosely.com franchises, along with providing training and technical support.

“This provides a true competitive advantage for our franchises,” of which there are currently 52, said Kloppenberg. “We want to change the focus from surveillance being a commodity, to one of a value-add relationship. For our independent franchisees it’s a key differentiator from some of our larger competitors. It makes us a little more agile and quick, and we can seize the customer a little better.”

MonitorClosely.com franchisees generally work out of a home office or non-storefront location, and have virtually no inventory on-hand, which keeps overhead low. “This is what makes the business model attractive,” Kloppenberg said, “and it helps with the net margins. If we had someone who wanted to open a store front, we wouldn’t stop them, but we’d have a consultative conversation with them to make sure they knew what that involved.”

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