Just one year ago, Great Clips was presented with a coveted STAR Award by the Franchise Media Update Group for having one of the best websites in franchising. Months later, Great Clips was in talks with leading franchise marketing firm, Greenbaum Marketing Communications, for a complete redesign and restructuring of its site’s franchise development segment with an overhaul of their virtual brochure. They knew that the evolution of the web and how people searched for franchise opportunities was changing rapidly. To maintain their growth, they had to have a site that would support their brand, leverage technology and keep the visitor engaged.
The solution would be one of most dynamic and complex website projects that Greenbaum Marketing had ever tackled. The team devoted over six months to developing, executing and programming 110+ pages of content into a site that mirrors Great Clips’ sales process and underscores their position as the leading franchisor in the haircare industry. Read more.
