Dorado Hills isn’t “over pizza-ed,†according to Steve Wilkinson, but it may be “over restaurant-ed†for the town’s population.
The founder of the Steve’s Pizza chain in the Sacramento region and owner of the eateries of that name in El Dorado Hills and Davis, where the business started in February 1978, noted that several local restaurants have closed, among them the classy Masque in La Borgata, the fast-food Pick Up Stix Chinese menu outlet and Quizno’s.
The Steve’s Pizza in El Dorado Hills is one of the town’s earliest businesses, opening in 1996, pre-La Borgata and Town Center.
“Nobody’s sales are up but we’re optimistic things are going to start turning around. We’re doing a lot of promotions and working on different ways to market. We feel our menu is as good as anybody’s in El Dorado Hills,†Wilkinson said.
No major menu changes are in store, though there may be some new items “down the road, but we don’t have any plans for a major makeover at this point,†said Wilkinson, 64, who launched what became a nine-store chain.
He’s working on plans for “cosmetic†changes, such as new carpet and paint, but “nothing drastic†in upgrades for the 4,000-square-foo restaurant. Full story.
Photo: Philip Wood / The Telegraph.