Baskin-Robbins Announces Birmingham As A Priority Growth Market This Year; Hosts Franchise Seminar On August 25, 2009

PR Newswire:

Baskin-Robbins, America’s favorite ice cream shop, is rapidly expanding its national footprint with today’s announcement that Birmingham, AL is a priority growth market in 2009. In order to share information about the 35 stores it wants to develop in and around Birmingham, Baskin-Robbins is hosting a brand introduction seminar on August 25th at the Renaissance Ross Bridge Golf Resort & Spa at 4000 Grand Hope Avenue, Hoover, AL from 2 to 4 p.m.

Included in the discussion will be the brand’s new store designs, market growth, new logo, marketing, training and site selection, among other topics. To register for the event and learn more, please contact Dwayne Greer at 615-545-7766 or [email protected].

Baskin-Robbins currently operates more than 6,000 stores in 35 countries and opened more than 600 stores globally in 2008. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee candidates in Birmingham to be part of an unprecedented growth campaign designed to increase its U.S. presence over time. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine’s annual “Franchise 500” ranking.

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